Ludwig Drums is a United States musical instruments manufacturers, focused on percussion. The brand achieved significant popularity in the 1960s due to the endorsement of the Beatles drummer Ringo Starr. Products manufactured by Ludwig include drum kits and hardware.
In the late 1920s, the company was sold to the C.G. Conn instrument company. William Ludwig stayed on to run the company for Conn (which also owned the Leedy Drum Co. at this time).
The publicity resulted in Ludwig’s sales doubling quickly to $13 million, which prompted production to increase to a 24/7 production as the company became the foremost drum manufacturer in North America for twenty years.
Ludwig acquired the “Musser Mallet Company”, a manufacturer of xylophones, marimbas and vibraphones, in 1965. Ludwig was a strong presence in the marching drum market. Their drums along with their Slingerland rivals. During the 1970s, Ludwig’s “Challenger” line of snare drums offered sophisticated tuning and strong build quality. Ludwig drums were used by many leading drum and bugle crop.
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